Rustic and Whitewashed wood laminate flooring by Armstrong, Bruce

How is Wood Laminate Flooring Made?

How can laminate flooring resemble hardwood , ceramic and stone so closely you ask?  The answer lies in the process by which laminate flooring is made. Laminate floors consist of four components that are bonded together:The top layer is a durable wear layer, providing...

What are the Advantages of Laminate Flooring

Laminate Wood Flooring looks good and is made to resemble the look of wood, stone or tile. Its durable because it resists scratches and stains.  Laminates can be priced perfectly to suit your needs. There are many reasons why a laminate wood floor may be your best...

Laminate Flooring Formaldehyde Concerns

Formaldehyde testing This article was written by Lee Phillips of Professional Testing Laboratory, the premier flooring testing lab in the country and an affiliate of LGM and Associates. It was instigated by the recent 60 Minutes expose on formaldehyde in laminate...

Advantages of laminate flooring over hardwood flooring

One obvious advantage is that of price; laminate flooring is typically half the cost of traditional hardwood flooring. Sometimes the savings are even greater, depending on the types of flooring in question. Additionally, laminate flooring is designed to be easy to...

How-to Install Laminate Flooring

Laminate flooring has the look of hardwood flooring.  You do not need to spend hours maintaining your laminate floor vs hardwood flooring. Also, laminate flooring installation is not difficult. You can install your own laminate floors without  hiring a...

Laminate installation is a “snap”

Technology plays a pivotal role in advancing business, but only about once every generation is an entire industry is affected by an innovation. Such was the case in the flooring industry in the late 1990s when mechanical locking systems were introduced into the...

Laminate Flooring – Tough and Durable

Laminate flooring combines natural looking designs with a tough, durable finish and can be used in almost any area of the home. Laminate floors also offer realistic designs and can replicate the characteristics of the popular handscraped hardwood floors.  See our...

Laminate Flooring Buying Guide

Laminate flooring has become ever so popular and its construction advanced. There are very few reasons why you should not install laminate flooring in your home or even your place of business. Deciding on the right laminate flooring  is a major...

Is Laminate Flooring easy to install ?

Most people who buy laminate flooring do so because they want hard flooring, but can’t afford solid hardwood flooring. How does laminate flooring compare to wood you ask? Is it a pretty good alternative and you might say ‘you get what you pay for’? It all depends on...

Sliding Laminate strips

From one of the creators of direct-pressure laminate (now the industry standard) and the patented Uniclic locking system (that revolutionized the industry) comes the QuickStep Linesse Collection featuring UniLink technology, the latest in flooring innovation.Linesse...


Hand scraped. Bleached and whitewashed. Rugged rustic. The new Premium Laminate Collections from Armstrong and Bruce offer almost any surface treatment to help you achieve the overall visual you are seeking. Achieving extraordinary wood visuals with uncanny skill and precision, these new designs are in lockstep withthe latest trends in hardwood flooring. It’s been said that they are the most realistic looking laminates on the market and easily confused with their natural wood counterpart.

These Armstrong Laminates are  Compelling and affordable The Coastal Living Collection from Armstrong captures the rich hues of caramel-dusted sand grains with hints of chestnut brown and white wash in three distinct visuals: Sand Dollar Oak, White Wash Walnut and Oyster Bay Pine. These uncommon floors, emulating the finest natural woods, suggest island vacations and New England clam bakes, and add texture and rich graining to any room. All three visuals summon memories of lingering shoreline explorations in rugged simplicity. New Rustics Premium floors offer the charm of timeworn hardwood without the maintenance hassle. Frontier Plank and arm1Homestead Plank deliver new designs with character and classic lines. These floors command attention, and beneath the luster is a durable laminate. Armstrong Grand Illusions offers the look of exotic hardwoods from far-away places

with the performance of laminate. The  Grand Illusions is a statement in design, performance and environmental responsibility. You can create the illusion of a tropical hardwood floor without the impact on the forest, all at a price you can afford. Noteworthy for its exceptional piano finish that replicates filled-face wood for a luxurious look, the floor’s realism is also enhanced by a “kissed-edge” bevel—half the size of a standard micro-bevel—that helps accentuate each plank, emphasizing grain and texture. Wider planks also bolster the illusion. The 5- inch-wide planks that show only one “board” visual create a more realistic overall appearance when installed. The new designs include cherry (Bronze) for a cherry color palette that saturates any room with ambience; and cherry (Natural) with deep, rich cherry tones that offer warmth and beauty.

Extraordinary realism and quality define new Bruce Premium Floors New visuals in Bruce Laminates’ Park Avenue and Reserve Premium floors have the look and feel of solid, exotic hardwoods with the value and endurance of a laminate floor. Thanks to the vibrant colors and depth and realism of Hi-Definition Print Technology, Bruce laminate floors replicate the appealing look of specialty hardwood at a arm2fraction of the cost of the original, and they’re easier to install and maintain. These laminates are also are nine times more resistant to ordinary scratches, dents and dings than real engineered wood, the company claims. Park Avenue’s initial offering of five distinctive visuals—Ironwood in two colors, Pradoo, Makore and exotic walnut— has recently been expanded with three new, exotic looks. New Fruitwood Select will give any home an uptown chic appeal with planks of fine-grained wood, each with

a unique visual; rare Wenge is luxurious and dramatic, in deep chocolate tones with nearblack veins; and Mocha Maple’s carefree café au lait flair stands up well to spills and scratches. A premium hand-sculpted look is also available in the Bruce Reserve Premium Collection. The hand scraped look is one of the best-selling visuals in the hardwood category. “There’s a resurgence in demand for the handmade and unique, perhaps as a result of a passion for Old-World craftsmanship coupled with an understanding of the real-world requirements of everyday life. This well-cherry floor—in natural and wild—has a hand-sculpted look that gives any domain a polished glow. Armstrong and Bruce Premium Laminates feature numerous innovations and exclusive advancements, making each more than just a pretty product. “Park Avenue and Reserve Premium offer several unique features. The edges are stained for a ‘through-color’ appearance, but more importantly the stain provides enhanced moisture resistance, just like painting a house does, and the exclusive wear layer protects against wear and fading, and resists ordinary scratches, dents and dings.” The floors also have an antibacterial surface. Other advancements include the exclusive Lock & Fold installation system, where planks align automatically. With the next generation Lock & Fold mechanical locking device, planks install “faster and easier” than other laminates with a simple two-step process—simply lock and fold. Coupled with an up to 13mm structure, the new collections feature an exclusive core that “gives the floors their real solid wood appearance and forms a moisture barrier for superior dimensional stability.  So there’s no need to worry about moisture wicking up from the subfloor or spills soaking in.